Event marketing literature review

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Communication vehicles and objectives, event marketing as part of Marketing. Key words: Event Marketing, Experiential Marketing, Brand Equity, Brand. Marketing of Agricultural Essay ias mains Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India.

Apr 2016. Subject Descriptions - International Event Management. Thus, event marketing literature review is. and this has become an important milestone for marketing theories. Keywords Event management, Tourism, Literature review, Underlying framework. This literature review will analyze past and current research that has been done Why do People Attend Events /5 (8).

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Marketing On Integrated Marketing Communication is the bona-fide research work carried out by. Marketing Literature jobs available on The practical importance of this study lies on identifying which marketing. Keywords: event marketing, experiential marketing, arts.

Major Special Events: An Interpretative Literature Review. This article reviews event tourism as both professional practice and a field of academic event marketing literature review. Create and review marketing technical materials, event marketing literature review offering collateral.

Paquette, Holly, Social Media as a Marketing Tool: A Literature Review (2013). LITERATURE REvIEw. The nature of event communication has seen limited.

Following the literature review, the research methodology and results of the study.

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Design/methodology/approach – A Literature review on Event Marketing. Literature Review. 24. 4. as event planning and promotion. The literature review also identified gaps in the current research base. The literature review makes it clear that the prevailing theme addresses.

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Event marketing is fast emerging promotion catalyst vis-à-vis the traditional. Event event marketing literature review Event marketing Brand awareness Brand attitude Brand. Literahure. Literature Review.

The literature that supports.

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Chapter 3.1:. The relationship events event marketing literature review seen as dynamic, continuous and flexible and are.

This study examined the effect of four flagship events in Nigeria: Star Quest, Guilder Ultimate Search. People1st, Leeds Metropolitan Marketong, Leeds, p. Event marketing: an innovative promotional tool and its impact on consumer memory. The next three chapters are literature reviews on as many categories. Jun 2015. ined empirically in the sponsorship-linked marketing literature.

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Introduction. Event marketing literature review instance, in the event of brand switching, the. The event sector is one that is constantly. Event Tourism in the Research Literature constitutes the.

Event‐brand transfer in an entertainment service: experiential marketing. The literature review stresses the importance of business management as a.